The Window Is Closing: Why 2025 Is the Decisive Year for Australian Small and Medium-sized Enterprises (SMEs)
Australia's SMEs face a critical paradox: while large corporations invest heavily in digital transformation, small businesses remain trapped in 'unconscious incompetence'—not knowing what they don't know about digital capabilities. This knowledge gap is creating a competitive divide that threatens their survival. With government initiatives accelerating the digital economy through 2025-30, SMEs must act now or risk permanent disadvantage.
